Driving Traffic to Your Website with YouTube

Don’t expect anything particularly original from this post. I just took a moment to consider how powerful YouTube can be for driving traffic to your website…

Over the years, YouTube has become the world’s most popular video hosting platform, attracting a vast number of visitors. Let’s look at YouTube as a method to increase traffic to your website.

Naturally, it’s easy to become a favorite if your site is related to video content. It’s very trendy now to create various video reviews of games and movies. These resources will inevitably attract YouTube users. But what if your site is not related to video and you are just selling something? What should you do then?

If you create a video about your online business and the products you promote, additional traffic will come your way, growing with each new view. Make sure to mention your website’s name in the video and include a link to it in the description.

For example, if your site sells guitars, you can create videos reviewing various guitars, highlighting the benefits of buying through your site. If viewers like your video, they will click the link to your site and might even make a purchase. This method is widely used and can be applied to any market segment.

When making a video, you naturally don’t want to come across as a salesperson. You want to appear as a genuine person who simply wants to share information about a product. If you present your product well, the viewer will likely want to buy it, and the quickest way to do that is by clicking the link to your site and making a purchase there.

Technically, you become one of the many people using YouTube to gain additional traffic. YouTube does not allow you to earn money directly (unless you consider click campaigns), but it’s a great tool to use to your advantage. Plus, it’s 100% free.

What Do You Need to Get Started?

All you need is a video camera and decent video editing software.

A high-definition camera will make your video look more professional. Often, people stop watching low-quality videos.

Having video creation and editing software is crucial. You can’t just make a video where the camera is constantly pointed at your face. You’ll need software to create intros, charts, graphics, and more. If you don’t have good video editing software, it’s important to get one as soon as possible. Many people use Corel X3 Bundle because it’s easy to use and one of the cheapest professional programs. Adobe Premiere Elements and iMovie are also popular choices.

So, using YouTube as described above can increase your online income. Just give it a try, and you won’t regret it. And remember, you don’t have to sell anything or run a video-centric site to benefit from this strategy.