How to Promote a Website with Medium-Frequency Keywords

Many people have heard that promoting and boosting a website through social media can be highly effective. All you need is to know how to use keywords and start the promotion process. For example, using Twitter for site promotion is fantastic because it drives traffic to your site from both search engines and social networks.

Traffic is crucial for your site, as having a lot of high-quality traffic can lead to significant earnings. To select the right keywords for promotion, you will need to use special software. After selecting your keywords, write an article and wait for it to be indexed.

Steps to Promote Your Website:

  1. Keyword Research:
    • Use tools like Google Keyword Planner, Ahrefs, or SEMrush to identify medium-frequency keywords that are relevant to your niche.
    • Aim for keywords with moderate competition and decent search volume.
  2. Quality Content Creation:
    • Write high-quality, engaging content around these keywords.
    • Ensure the content is well-structured with headings, subheadings, and bullet points for readability.
    • Include internal links to other relevant pages on your site.
  3. SEO Optimization:
    • Optimize your on-page SEO by including keywords in the title, headings, meta descriptions, and throughout the content.
    • Ensure your website is mobile-friendly and has fast loading times.
  4. Social Media Promotion:
    • Share your content on social media platforms, especially on Twitter, Facebook, and LinkedIn.
    • Engage with your audience by responding to comments and participating in relevant discussions.
  5. Backlink Acquisition:
    • Wait for the next search engine update to check your page positions.
    • If the page isn’t ranking where you want, consider purchasing a few high-quality backlinks.
    • Buy links from sites that are closely related to your niche for better relevance.
  6. Monitor and Adjust:
    • Use analytics tools like Google Analytics to monitor traffic and user behavior on your site.
    • If certain strategies aren’t working, be ready to adjust your approach.

Purchasing Backlinks:

  • Quality Over Quantity: Focus on acquiring high-quality backlinks rather than a large number of low-quality ones.
  • Relevance: Ensure that the backlinks come from websites related to your content. For example, a site about “cash handling services” wouldn’t benefit from a backlink on a web design site.
  • Link Buying Platforms: Use reputable link buying platforms where you can purchase relevant and quality backlinks at reasonable prices.

High-Frequency Keywords:

If you’re targeting high-frequency keywords, be aware of the competition, especially from commercial sites. Competing against well-established sites can be costly and challenging.

  • Analyze Competitors: Conduct a thorough analysis of your competitors to understand their strategies and weaknesses.
  • Invest Wisely: Be prepared to invest in high-quality links and other SEO services if necessary. Remember, spending money wisely on quality promotion is better than cutting corners and paying more in the long run.


Promoting your website with medium-frequency keywords requires a strategic approach involving keyword research, quality content creation, SEO optimization, social media engagement, and acquiring relevant backlinks. By following these steps and being willing to invest in quality promotion, you can successfully boost your site’s traffic and rankings.