How to Prepare an Article for Newsletter Distribution

Yes, currently, the most relevant method for promoting websites involves the use of articles. It’s crucial to catch the wave and ride it until the end :)

I did some Googling and found out that it’s beneficial not only to place your SEO articles on thematic websites but also to send them directly to your visitors. Yeah, it’s not just about search engines creating content :0)

In short, if you’re considering promoting your website with articles, you might find this method interesting — promotion through newsletters.

When preparing an article for distribution that will attract interested readers to your site, follow these recommendations:

  1. Choose a Topic: Select a topic that you have some knowledge about. Use a search engine to gather as much information as possible about the topic of interest to you.
  2. Create an Outline: After your initial research, create an outline for your article. Take a sheet of paper and write the main idea in the center. Surround it with various aspects that cover the chosen problem from different angles. Each aspect can include subcategories. This graphical representation of your article’s structure will help you cover all the important points and avoid getting stuck in the details.
  3. Avoid Product Mentions: Do not mention any products or services from which you earn income in the article you plan to send out.
  4. Include an Author Bio: After writing the text, include an author’s block — a few lines of information about who wrote the article, your website address, and email.
  5. Review and Edit: Don’t rush to publish the article immediately. Take a few days and then read through it again. There will surely be inaccuracies that need to be corrected. Make adjustments, format the text, and add necessary HTML tags.
  6. Distribution: Send the article to electronic magazines or publish it on sites that post articles from various authors (article directories, guest posts on thematic blogs). Additionally, you can ask the owners of email newsletters with large subscriber bases to publish it. Before sending your material, try to find out the terms of publication, as they may differ for different sites.
  7. Spacing Out Submissions: If you’re writing multiple articles, send them to the same resource with a one-month interval, no less.

Following these recommendations will simplify your website’s article promotion process and, if done correctly, will increase traffic.