Clean and correct page code is easily understood by search engine bots, creating favorable conditions for quality indexing. There is even a theory that correct code can become a valuable tool for SEO specialists in the competitive landscape. Practice shows that this assumption is not unfounded.
A well-written code enhances the overall impression of a website. For instance, many advertisers searching for link purchase opportunities might inspect the source code of pages to assess the quality of the developer’s work.
The belief is that if a site is created for users, its owner will strive to follow all the rules. Additionally, high-quality page code contributes to faster load times, which positively impacts usability.
Today, numerous visual editors allow for easy webpage creation. However, the resulting code is often bulky and contains unnecessary elements. This can lead to issues with proper data display across different browsers. For serious projects, it is recommended to avoid such methods of code creation.
Using ready-made free templates for various CMS platforms can also negatively impact code cleanliness. These templates are typically created hastily, compromising quality. Moreover, template authors often promote their projects by embedding their links, which can adversely affect SEO efforts. Therefore, when using templates, it is essential to refine their code first.
Cleaning up the code requires some knowledge of programming languages like PHP and HTML. Strive to make the code as compact as possible with minimal elements. When working with different CMS platforms, avoid overusing plugins. Many tasks can be accomplished with shorter, more efficient scripts.
Minimize the use of JavaScript, as it is often unnecessary. JavaScript clutters the code and makes pages heavier. It’s better to avoid scripts altogether. The same applies to Flash, as search engines do not process this code.