As is well known, the Yandex search engine prioritizes the needs of internet users. The use of deceptive techniques, attempts to artificially influence the ranking process— all of this can lead to pessimizing a website in the Yandex search engine.
So, what kind of internet resources are not ranked high or not indexed at all by the search engines of this system?
- Sites that Borrow Content from Other Platforms and Lack Unique Content:
- Websites whose owners borrow materials from other platforms and do not use unique content in their project structure.
- Sites and Pages Created Solely for Redirecting Users:
- Websites and pages created for the sole purpose of redirecting internet users to another project. This redirection can be voluntary or automatic.
- Automatically Generated Texts Devoid of Meaningful Content:
- Texts that are the result of automatic generation and completely lack meaningful content.
- Content Aggregator Pages:
- Sites that contain directories of companies, programs, articles, etc., if they are only content aggregators that do not independently create descriptions and texts, and do not provide any unique service for internet users.
- Pages with Invisible or Barely Visible Texts:
- Pages where poorly visible or completely invisible texts are published.
- Use of Cloaking:
- The use of cloaking techniques, where virtual platforms provide different content to search engines and internet users.
- Informational or Affiliate Marketing Projects Lacking Practical Value:
- Internet projects created only to present information or products through affiliate programs, without any practical value for their own visitors.
- Use of Deceptive Techniques:
- Websites whose owners use deceptive techniques prohibited by search systems. For example, using viruses in affiliate programs, malicious code, dangerous CMS settings for users, redirecting visitors to third-party platforms, etc.
- Emulation of User Actions to Manipulate Search Engines:
- Resources that use emulation of user actions in an attempt to influence the search engine system.
- Sites Excessively Focused on Placing Advertising Materials:
- Websites that excessively focus on placing advertising materials.
- Sites with Lists of Search Queries or Keyword Stuffing:
- Sites that have lists of search queries, or in other words, repetitive and multiple enumerations of keywords. Such techniques are used to deceive search robots and manipulate search results. In such situations, elements of the page that hide keywords are often used.