Manipulating Human Consciousness: The Power of Advertising Texts

Manipulating human consciousness is a widely popular technique used across all forms of mass media to achieve various goals. Yes, we are constantly bombarded with information on television and radio, and we have long become accustomed to it. But why should the Internet be an exception?

Quite the contrary, the Internet is even more adapted for mass manipulation because of its popularity, easily overshadowing all other media.

Let’s not talk about whether this is good or bad. It just is. And I wanted to touch on a narrower topic…

Today, there is an endless number of tips on how to increase website traffic. But there is one of the most effective methods that will allow you to capture every first-time visitor to your site (theoretically, of course).

This method is brilliantly simple – a good advertising text. Yes, indeed, advertising. Because every product needs advertising. And your website is also a kind of intellectual product.

To write an effective advertising text, you need to spend quite a bit of time. And there is no universal tool that allows you to create a masterpiece of advertising text in five minutes. However, there is something without which even the highest-quality text will appear incomplete, unfinished, and dull. We’re talking about power words.

These are words that have a psychological impact on almost anyone. And advertising creators use them all the time. Don’t believe it? Then take five minutes and watch TV commercials. You’ll hear the use of power words repeatedly.

And here are some of them:

  • You
  • Exclusive
  • Free
  • Power
  • Easy
  • Incredible
  • Stunning
  • Reliable
  • Proven
  • Scientific
  • Tested
  • Shocking
  • Amazing
  • Delicious
  • Intimate
  • Sex
  • Results
  • Money
  • Benefits
  • Secret
  • Breakthrough
  • Master
  • Discovery
  • Hidden
  • Revealed
  • Huge
  • New

All these delicious words make a huge impression on website visitors, even if they themselves are not aware of it. Use them on the homepage of your website to ensure that the visitor has no more doubts – they’ve come to the right place. ;)

Don’t stress out – it’s not hypnosis. It’s just effective advertising based on a very common and successful technique.

Unfortunately, many websites have very sparse homepages, with only very brief descriptions of the site. This approach is highly undesirable if you want to attract the maximum number of visitors to your site. For this purpose, you should coat your homepage advertising text with honeyed power words. Remember, the first impression is the strongest. It’s this impression that determines whether the visitor will stay with you or move on to a competitor.