Many webmasters, when creating their websites, initially think about how they can earn money with them. Selling links from their sites to other resources is one of the primary methods.
However, when a webmaster pours their heart, effort, resources, and patience into creating a website (or blog), they are unlikely to want it to be penalized by search engines due to reckless link trading, which happens quite often.
So, the question arises: how can you engage in link selling, earn a significant income, and not harm your site at the same time?
Several Rules for Successful Link Trading
- Avoid Selling Links from a New Site
Do not sell links from a new, young site that is less than a year old. Ideally, wait at least six months. - Link to Thematic Sites Only
Always link only to thematic sites. For example, it would look suspicious if a cooking portal links to a site about mobile communications and vice versa. - Surround Links with Relevant Content
Place the link within an article that has related content. For instance, if the link leads to a fishing site, it should be in an article about inflatable boats, not about wardrobes. Links can be placed at the end of the article, surrounded by 1-3 sentences; these are called “post links.” Although this method has recently lost popularity due to its suspiciousness and unnaturalness for search engines, it is still better to integrate the sold articles naturally into the content or place already prepared articles. - Limit the Number of External Links
Do not place more than 2-3 external links per article. Too many outgoing links in a post are not good. Ideally, there should be one or two. Follow this rule: one link per 1300-1500 characters of the article’s text. - Prefer Selling Permanent Links
Permanent links, although more expensive, are much more convenient. When you fail to timely pay for a temporary link, it gets removed and replaced with another purchased link, which looks very suspicious to search engines. Not surprisingly, sites trading links on Sape (one of the most popular temporary link exchanges) often end up under filters, reducing their ranking in search results and, consequently, their income. - Ensure User Clicks on Sold Links
It’s better if users click on the sold links. This gives search engines the impression that the link is natural and beneficial. A natural link is one that leads to your site (blog) from a thematic site.
Where to Sell Links
Links can be sold through exchanges or directly by posting a topic on a webmaster forum, indicating that you intend to place links to other resources on your site for a fee.
Popular Link Trading Exchanges:
- GoGetLinks
An exchange for permanent links. It has the strictest site requirements, but link prices are more attractive than elsewhere. Current average prices for a single link are:- TIC 10 – up to 150 rubles
- TIC 20 – up to 200 rubles
- TIC 30-50 – around 300 rubles
- Rotapost
Another exchange for permanent links. Prices here are 20% cheaper, but all sites are accepted, even those with a TIC of zero. Links from such sites sell for up to 50 rubles. - GetGoodLinks
If your site has pages with a PR of 1 or more, it’s more profitable to deal with GetGoodLinks, which specializes in selling links from pages with a non-zero PR. - Miralinks
This method involves placing a ready-made article with links. The advantage is that you post a fully prepared article with a couple of links (no more than three). Miralinks specializes in this.
Pros and Cons of Earning from Link Sales
Cons:
- Cluttering your site with outgoing links
- Decreasing the site’s trust
- High risk of search engine penalties if too many links are placed
Pros:
- Additional income
In conclusion, by following these guidelines, you can effectively organize link sales from your site, earning significant income while minimizing risks. Long life to your sites and may you achieve substantial earnings!