Lux, the creators of the popular pro photography app Halide, have ventured into the world of video with their latest release, Kino. The app was officially launched on Wednesday, marking the startup’s entry into the realm of video capture.
Background and Launch
Lux’s decision to create Kino came after significant demand from Halide users for video support. Rather than cluttering their photography app, Lux opted to create a dedicated platform for video enthusiasts. The release follows a six-month teaser campaign since December 2023.
Features and Functionality
Kino is designed to cater to both professional videographers and amateurs alike. It aims to simplify the process of shooting cinematic video using iPhones. The app includes in-app lessons and tips for beginners, making it accessible without being overly intimidating. Key features include:
- Instant Grade: Allows users to apply a color preset to their recordings to achieve a cinematic look with minimal processing.
- AutoMotion: Automatically sets a 180-degree shutter angle, enhancing the cinematic quality of videos with optimal blur.
- Recording Capabilities: Supports Apple’s log video encoding, optimized for smaller file sizes using HEVC, while maintaining the chosen color preset.
- Control and Compatibility: Offers manual and automatic modes with features like audio levels, device notifications, RGB waveform, manual focus with peaking, and a lockable UI.
- Device Compatibility: Optimized for iPhone 15 Pro and Pro Max, with functionality extended to older iPhones.
Pricing and Availability
Kino is available for a one-time payment. At launch, the app is priced at a discounted rate of $9.99, which will increase to $19.99 in a few days.
Lux believes that Kino will satisfy both the professional needs of videographers and the creative aspirations of amateur users, leveraging the advanced capabilities of the latest iPhone models while ensuring compatibility with older devices.