Modern content marketers have long discussed the decline of text’s significance in virtual promotion. Text materials are gradually giving way to high-quality video content.
Videos not only capture the interest of potential consumers but also effectively contribute to business prosperity on the global network. Video materials help reduce bounce rates, increase sales, and decrease product returns. By mastering the art of proper video usage, an e-commerce site owner can solve many marketing-related problems.
Here are the most effective methods for promoting products online through video.
1. Product Tip Videos
This technology can be compared to a testing technique. A potential buyer watches a video and interactively answers questions. Depending on their choices, the next video is shown. This way, the consumer gets the opportunity to select the product they are interested in.
2. Educational Videos
This method is highly recommended for online business owners promoting high-tech or complex products. It could be a video tutorial on setting up and installing office equipment or a guide on automotive topics.
3. Recommendation Videos for Product Selection
This method is ideal for those selling similar products, each with unique features. These features could include price, color, usage characteristics, and more. For example, an online store selling contact lenses and related products.
4. Category-Specific Video Consultations
Mobile phones and tablets have many differences. Separate videos can be created for each category. The category can also cover the product’s origin history, unique production features, and resulting benefits.
5. Product Reviews
Standard video reviews of products. For example, using videos to promote clothing stores can increase conversion rates and reduce bounce rates. This method also works for more complex products, such as videos about camping gear or sports equipment.