Organizing an Effective Public Campaign Online
How do you organize an effective public campaign through the Internet? This question is increasingly relevant for proactive individuals striving for success.
Insights from Popular Russian Bloggers
Popular Russian bloggers are also pondering this question and diligently seeking answers. From their observations, many valuable tips have emerged. Here are the top 10 essentials for an aspiring internet rebel.
1. Create an Original and Catchy Title
Avoid using generic phrases like “No!” to this or that. Instead, come up with a unique and memorable name for your campaign.
2. Design a Memorable Symbol
Develop a recognizable symbol, similar to the Guy Fawkes masks used by internet protesters.
3. Clearly Define Your Goal
Specify the purpose of your campaign and the outcomes you aim to achieve.
4. Set Realistic Goals
Don’t aim for overly ambitious objectives. Rather than calling for the government’s resignation, demand that it stops a particular action.
5. Keep the Campaign Short
Public campaigns online have a short lifespan. Limit the campaign to a few weeks and quickly organize public demonstrations.
6. Engage Influencers
Inform people with a large number of friends on social media and followers on Twitter about your campaign.
7. Diversify Information Channels
Use multiple platforms to spread information. Facebook, Twitter, and even local town forums are equally effective in getting the word out.
8. Avoid Offensive Comments
Prevent rude comments from campaign participants and avoid excessive politicization. Social media users generally dislike being called to political actions.
9. Seek Multiple Sponsors
Don’t rely on a single sponsor, as it can undermine trust in your campaign. Approach multiple sponsors from different sectors.
10. Avoid Commercial Exploitation
Do not use the followers and fame gained from the campaign for commercial purposes.