“Measure twice, cut once” – a saying many forget in their SEO strategies. Instead of focusing on just three or four high-competition keywords, webmasters should diversify with long-tail keywords for better results.
Companies often spend substantial budgets to maintain search engine positions. For instance, maintaining a keyword related to construction can cost around thirty thousand rubles monthly.
SEO experts frequently focus on a few high-competition keywords, repeatedly investing to maintain their rankings. Falling from top positions forces them to spend even more to recover lost traffic and rankings.
Why Quantity Can Outperform Quality
Long-tail keywords offer an effective alternative. Instead of targeting “house,” consider “small stone house,” “wooden house with a window,” or “affordable house in Saratov.” These less competitive terms can drive substantial traffic and backlinks when used in large quantities, providing cost-effective and stable results. Losing a few long-tail keywords is less impactful than losing major high-competition ones. Moreover, long-tail keywords often convert traffic into customers more effectively.
Implementing Long-Tail Keywords
Measure twice (integrate them into your content – a detailed but rewarding process) and cut once (interlink them effectively). This strategy ensures your site ranks high for multiple keywords, giving you a competitive edge.
Optimize your website by betting on long-tail keywords, and see your traffic and conversions improve, leaving competitors behind.